I direct commercials, short films, fashion films and music videos. I create moving images for leading brands: Mercedes-Benz, Volkswagen, Lamborghini, Vogue, Jaguar, and Opel, to name a few. My work is either based on my own creative input or I execute concepts from agencies such as BBDO, DDB, Saatchi & Saatchi and Scholz & Friends.

My short films “Feeling Like Erich” and “Finding Sigi” and won "Best Film" prizes at the Berlin48 Hour Film Project competition in 2014 and 2015 respectively.

My short film "Waiting for Daybreak" was selected by the Los Angeles International Short Film Festival for its competition.

The music video BLACK for KEØMA was in the shortlist for the ECHO prize (Germany’s Grammy) and won “Best Indie Music Video” in the Indie Gathering Film Festival in the USA.

The fashion films I directed, “Mia”, “Queen Brushands” and "Fairy Fight" won prizes at La Jolla Fashion Film Festival in 2013, 2015 and 2016.

The fashion/art film “Der Katalog” was part of the exhibition “Draußen im Dunkel” in the Museum of Applied Arts in Frankfurt, Germany, and the fashion film “The Fashionista Spy” was selected by the Mercedes-Benz Bokeh South African Fashion Film Festival and other international festivals for their official competitions.

I'm originally from Israel, but I live and work now in Berlin, Germany.